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Use only one Listen on Apple?Podcasts badge. Place the badge below or to the right of the images and copy promoting your content. Keep the badge smaller than the other images and main message. Don’t make it the dominant artwork.

If you include the Listen on Apple?Podcasts badge along with badges for other services, place the Apple?Podcasts badge first in the lineup of badges.

Do not display the Listen on Apple Podcasts badge and the Apple Podcasts icon together.

Do not alter the Apple-provided badge artwork in any way. The gray border around the badge is part of the badge artwork and must not be left out.

You can place the badge on these backgrounds:

• Black or white background
• Solid-color background
• Background image that doesn’t affect the readability of the badge

Avoid mistakes. Use the artwork exactly as provided by Apple.

• Do not eliminate the Listen on call-to-action message.
• Do not modify, angle, animate, rotate, or tilt the badge.
• Do not apply special effects such as shadows or glows to the badge.
• Do not alter the artwork in any way.
• Do not use icons, logos, or graphics from the Apple website or from Apple apps.
• Do not imitate Apple communications.
• Do not use the Apple logo alone.

The Listen on Apple?Podcasts lockup is a combination of the Apple?Podcasts icon with the message Listen on Apple?Podcasts set in specially designed type.The lockup does not contain a border, and the elements are not combined in a shape. Use only lockup artwork provided by Apple and do not alter the artwork in any way.

Use the Listen on Apple Podcasts lockup when linking to episodes, shows, or channels on Apple Podcasts.

A lockup can be used in all marketing communications promoting podcast content on Apple? Podcasts. If badges from other podcasts services appear on your communication, do not use a lockup. Instead, use the appropriate Apple?Podcasts badge.

The Listen on Apple?Podcasts is designed for greater graphic versatility and can be used on layouts where the Listen on Apple?Podcasts badge is either crowded by limited layout space or appears visually heavy in the layout. The Listen on Apple?Podcasts lockup is especially suited to banner ads, print ads, and other forms of advertising. Whenever a lockup is used online, you must include a link to Apple?Podcasts.

The Listen on Apple?Podcasts lockup is a promise to your audience of a high-quality listening experience. Follow these guidelines to make sure you’re using the Apple?Podcasts lockup correctly. Marketing materials don’t usually require approval by Apple, but there are a few exceptions. Written approval from Apple is required for materials used in:

• TV or print media
• Any marketing format with high visibility
• Custom photography or video in which Apple products appear

Be sure to allow at least seven business days for review and approval. See the Apple Approvals section for details.

Apple offers the Listen on Apple?Podcasts lockup artwork translated into many languages. Only use the localized versions of Apple?Podcasts as shown in the badges and lockups. Do not create your own translated or localized badge.

Follow these requirements for using Apple?Podcasts lockup.

• Use only one Apple?Podcasts lockup.
• A lockup cannot be combined with a Listen on Apple?Podcasts badge. Use either a lockup or a badge, not both.
• Place the lockup below or to the right of the images and copy promoting your content. Keep the lockup smaller than the other images and main message.
• Do not use an Apple?Podcasts lockup along with badges for other podcast services. Instead, use the Listen on Apple?Podcasts badge and place the badge first in the lineup of badges.
• The option with color is preferred; however, you can select the color option that best suits your layout.

If you have advertising with very limited layout space, such as banners for mobile devices, use a lockup size that’s clearly readable on these devices. Minimum clear space around the lockup should be at least one-tenth the height of the lockup.

You can place the lockup on these backgrounds:

• Black or white background, following the guidelines for each option
• Solid-color background
• A clean and uncluttered background that does not affect the readability of the type or clarity of the Listen on Apple Podcasts Lockup

Avoid mistakes. Use artwork exactly as provided by Apple.

• Do not use the lockup on a busy, patterned, or cluttered background. Instead, consider using the Listen on Apple?Podcasts badge.
• Do not eliminate the Listen on call-to-action message.
• Do not modify, angle, animate, rotate, or tilt the lockup.
• Do not change the font.
• Do not change the color of the type.
• Do not apply special effects such as shadows or glows to a lockup.
• Do not replace the icon with the Apple logo.
• Do not use the Apple logo alone.
• Do not use icons, logos, or graphics from the Apple website or from Apple apps.

Use the preferred color icon whenever other icons are also shown in color and whenever the background provides sufficient contrast.

You can create links for Apple Podcasts by using our Apple Podcasts Toolbox. You can also find embeddable widgets for shows and episodes in the Toolbox. It's everything you need to link to Apple Podcasts, all in one convenient and easy-to-use place.

1. Open Apple?Podcasts on a supported device (iOS 8 and newer or macOS Catalina and newer).
2. Open the show, episode, or channel you want to share.
3. Tap the three dots “…”
4. Tap Copy Link.
5. Paste the copied link into your communication.

The key to a great marketing campaign is clear and effective messaging. Here are some tips to keep in mind when you promote your podcast:

• Make sure your podcast is the focus of your message.
• Clearly communicate what your show is about and the benefits it provides potential listeners.
• Provide the direct link to your show on Apple Podcasts to make it easy to find and listen.
• Refer to Apple products and use phrases such as listen on Apple Podcasts so users know how to listen.

• Listen to <Podcast Show or Channel Name> on Apple Podcasts.
• If you love the show, share it with a friend on Apple Podcasts.
• Never miss an episode. Follow on Apple Podcasts to get new episodes as they become available.
• Start a free trial of < Podcast Show or Channel Name > on Apple Podcasts.
• Find all of our shows in < Channel Name > channel on Apple Podcasts.
• Subscribe to < Podcast Show or Channel Name > on Apple Podcasts, and unlock benefit: < ad-free listening, bonus content, the archive, early access, etc. >

Always use the correct Apple product names with the correct capitalization as shown on the Apple Trademark List.

Instructions for creating links to podcasts on Apple Podcasts can be found under the Linking to Your Content section.

• Apple Podcasts:
• App: The app that customers use to discover, stream, download, follow, subscribe to, and listen to podcasts. Apple Podcasts is available on iPhone, iPad, Mac, Apple Watch with AirPods, Apple TV, HomePod, CarPlay, Amazon Alexa, and other smart speakers and car systems.
• Directory: Also refers to the directory or catalog for podcasts. Apple Podcasts is home to millions of shows, which creators submit to be included for discovery. By default, Apple Podcasts makes the shows included within the directory available to third party apps and services.

• Note: Apple Podcasts is always plural and we encourage you to say listen/follow/subscribe “on” Apple Podcasts. Apple Music is the app customers use for music content and iTunes was the previous app for podcasts on Apple devices.

• Podcast: Refers to the content type.
• Episode: Refers to a single file within a Podcast.
• Channel: Refers to a group of shows.
• Show: Refers to a collection of podcast episodes.
• Trailer: Refers to a promotional episode for the show.
• Bonus: Refers to an extra podcast episode, whether free or subscriber-only.
• Follow: Listeners can follow a podcast to automatically download and receive notifications for new episodes. Followed podcasts also appear in the Listen Now and Library tabs.
• Subscribe: Listeners can purchase subscriptions to unlock premium benefits.
• Subscribers: Listeners who purchased a subscription to a paid show or channel.
• Apple Podcasts Subscriptions: The name of the feature that allows podcasters to monetize their podcasts by offering premium audio experiences to their listeners.
• Subscriber Show: A podcast that offers premium benefits for a single show.
• Subscriber Channel: A channel that offers premium benefits for a collection of podcasts.
• Subscription Benefits:
  • Ad-free listening. Let subscribers focus on the story.
  • Additional episodes. Give subscribers more to love with extra episodes.
  • Early access. Offer subscribers new episodes before everyone else.
  • Subscriber-only shows. Give subscribers shows that are only available to them.
  • Archive access. Unlock access to all the past episodes.
• Apple Podcasters Program: The name of the program that podcasters are required to join in order to offer subscriptions on Apple Podcasts.
• Apple Podcasts Connect: The Apple dashboard podcasters use to monitor their shows, view Apple Podcasts analytics and more.

Always say on Apple Podcasts. Do not use from, at, or in.

Correct Listen to new epsiodes on Apple?Podcasts

Incorrect Listen to new epsiodes in Apple?Podcasts

Do not make Apple Podcasts possessive. Do not say Apple Podcasts’. Modifiers such as episodes, shows, or channels can be plural or possessive.

Correct Apple Podcasts episodes Apple Podcasts shows

Avoid redundancy when crafting a message.

Correct Listen to episodes on Apple Podcasts. Incorrect Listen to Apple Podcasts podcasts. Listen exclusively only on Apple Podcasts.

When describing how to access Apple Podcasts, refer to Apple Podcasts or the Podcasts app from Apple on the first mention. In subsequent references, just Podcasts can be used.

Correct Access Apple Podcasts in the Podcast app on your iPhone or on your Mac. Incorrect Access Podcasts on your iPhone.

Do not use superlatives to describe Apple Podcasts.

Correct Listen to <Podcast Name> on Apple Podcasts. Incorrect Listen to <Podcast Name> on the amazing new Apple Podcasts.

Always use the complete name Apple Podcasts. Don’t use Apple alone.

Correct Listen to new <Podcast Name> on Apple Podcasts. Incorrect Listen to <Podcast Show or Episode Name> from Apple.

Do not indicate any kind of sponsorship or endorsement by Apple. Do not imitate Apple communications. Do not use product images or headlines and copy from www.apple.com.

Follow these guidelines when using Apple product names. Your marketing message should focus on your content, not on Apple.

Use Apple product names such as Apple Watch, iPhone, iPad, iPod touch, CarPlay, HomePod, and Mac to indicate that your podcast or content can be enjoyed on these devices. Do not list Apple products that aren’t supported.

Always use the correct Apple product names with proper capitalization: iPhone, iPad, and iPod touch. Don’t use variations such as touch or iTouch.

The product names iPhone, iPad, and iPod are always typeset with a lowercase i and an uppercase P followed by lowercase letters, even when those names come first in a sentence, paragraph, or title. The word touch in iPod touch is always typeset with a lowercase t.

Always use Apple product names such as Apple Watch, iPhone, and iPad in singular form. Never make Apple product names plural. Instead, use modifiers in plural form, such as Apple Watch collections or iPhone models.

Do not translate Apple Watch, iPhone, iPad, iPod touch, or any other Apple trademark. Always set Apple trademarks in English, even when they appear in copy in a language other than English.

Do not refer to Apple devices using generic terms such as smartphones or tablets. Use the specific Apple product names.

Do not imply that your podcast is sponsored or endorsed by Apple.

You must attribute trademarks and use the correct credit line for every Apple trademark used in your communication. See the Apple Legal Requirements section.

Do not create graphics, illustrations, or logotypes to represent Apple?Podcasts. If Apple provides you with graphic assets or a layout template, do not alter the Apple?Podcasts identity graphics in any way. Use only the artwork provided by Apple.

Do not imitate Apple communications. Do not use copy, graphics, type, or layouts from www.apple.com. Your layout should reflect the look and feel of your brand.

In marketing headlines and copy, never replace the name Apple with the Apple logo. Spell out the full name Apple Podcasts.

Provide appropriate credit attribution for Apple trademarks and use appropriate trademark symbols in your communications as described in the Apple Legal Requirements section.

Never use Apple?Podcasts badges, lockups, and icons (or any other Apple trademarks) in a manner that is likely to be misleading or confusing about what content is available on Apple?Podcasts.

Use the appropriate credit lines in all communications worldwide. List only the Apple trademarks actually used in your materials.

When using the name Apple?Podcasts in communications, include this credit line wherever legal copy is shown.

Apple and Apple?Podcasts are trademarks of Apple?Inc., registered in the U.S. and other countries

Place the credit lines wherever you provide legal notification. Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links. Include the credit lines only once on your communication or website.

In communications distributed only in the United States, the appropriate symbol (?, SM, or ?) must follow each Apple trademark the first time it is mentioned in body copy.

For example: iPhone?, iPad? and iPod touch?

• Don‘t add a symbol to the Apple?Podcasts badge artwork provided by Apple.
• Don‘t add symbols to headline copy.

For communications developed for mobile devices, follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links to legal copy.

For the correct trademark symbols, refer to the Apple Trademark List.

Your images including your content within iPhone, iPad, iPod touch and Apple TV product images, or photographs thereof cannot be used in any manner that falsely suggests an association with Apple or is likely to reduce, diminish, or damage the goodwill, value, or reputation associated with Apple Podcasts, iTunes, iPhone, iPad, iPod touch, Apple TV or Apple itself.

With Apple’s approval, a translation of the legal notice and credit lines (but not the trademarks) can be used in materials distributed outside the U.S. Never translate an Apple trademark.

For the most current information on using Apple trademarks, visit Guidelines for Using Apple Trademarks and Copyrights.